Are you detail-oriented with excellent listening and communication skills?
Do you have a passion for learning new things and taking on challenges in your career?
Do you have at least 10 years’ experience of pharmaceutical marketing experience?
If so, this may be the opportunity you have been waiting for!
This position is the Senior Product Director for the Antares Marketing team, located at the corporate headquarters in Ewing, NJ. This position is responsible for creating and enabling the Marketing strategies in order to maximize growth and profitability goals for Antares. The Director of Marketing will work cross-functionally with Sales, Managed Markets, Medical Affairs, Regulatory, and Legal in order to ensure alignment of all strategies and tactics.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Responsibilities include, but are not limited to:
Develop and deliver annual prescription forecast
Lead cross-functional brand strategic & tactical plan development, including brand objectives, budget requirements and key performance metrics for measuring success
Define vision, strategies and tactics.
Direct development of company Marketing plan and supporting Sales activities for existing and future products, including assessment of potential markets
Oversees market analysis, monitors competitive activity, and identifies customer needs
Project management for all marketing tactics/programs, including agency management, marketing material development and inventory management, internal review process, field training and rollout
Work with V.P. of Marketing to ensure cross-functional alignment of Marketing, Sales, Sales Operations, Managed Markets, and Medical Affairs in key planning, implementation, and tracking activity
Cross-functional lead for development and execution of internal communications, POA objectives, status updates on brand performance and overall brand goal attainment
Conduct and manage primary & secondary Market Research projects
Provide Marketing insight and direction to optimize new product launches
Interprets and translates scientific data into commercial implications
Marketing budget management, including budget development, PO and invoice process management, reconciliation, and quarterly updates with internal finance partners
Scientific communication, publication planning, and medical education
Manage pre-market brand development, message and claims development, brand name development, market research, customer segmentation analyses, and KOL mapping
Define, establish, and support an appropriate clinical position for pre-commercial brands
Support ad hoc requests, including budgetary, forecasting, Board of Directors presentations, and internal communications
CUSTOMERS OR CLIENTS:
The primary customer for this position is the field sales team. This includes representatives, managers, and the V.P. of Sales
Additional internal customers and clients include the Executive Leadership Team, Medical, Legal, and Regulatory review committee, as well as the Finance team
External Customers: Thought leaders and prescribers as defined by target customer universe